12 October 2017
Ethics are redefining luxury
Is skincare deserving of the ‘luxury’ label if made in a Chinese factory by faceless workers rewarded with low wages, long hours and unfair working conditions that violate fundamental conventions of the International Labour Organisation? Are high-tech chemicals really the most ‘luxurious’ option for the body’s largest living organism to be absorbing?
The luxury industry has a storm heading their way, as a wave of boutique brands, born out of respect, craftsmanship and ethics, are collectively forming more modern interpretation of luxury. This is never more beautifully demonstrated than by ethically sourced, organic small-batch skincare brands such as Australian beauty The Divine Co, green & glamourous Bulgarian Arbü and Canadian lovely, Luna OilOrganics. Or by British probiotic-guru Gallinée and ethically harvested PureEarth from the Himalayas.
Two New Zealand marketers have drawn a digital circle around this new generation of ethical luxury with the creation of Me Me, an ethical eDepartment store for luxe-boutique brands. The founders’ mission? Make shopping for glamour and style part of the solution that ends poverty, protects the planet, and ensures prosperity for all.
“Its ambitious, but achievable if we all lean in rather than look away. It’s time to acknowledge that true luxury only exists when there is hand-craftsmanship, magnificent style and respect,” says Carolyn Managh.